Media buying is the process of purchasing ad space across digital or traditional platforms to reach your target audience effectively. It’s not just about running ads — it’s about placing them in the right spot, at the right time, to get the best results.
Types of Media Buying:
Digital (social media, search ads, YouTube, etc.)
Traditional (TV, radio, print, billboards)
Programmatic (automated, data-driven buying)
Why It’s Important:
Smart media buying ensures your ad budget is used wisely. It boosts visibility, increases engagement, and drives better conversions — all while reducing wasteful spending.
Quick Tips:
Know your audience
Choose the right channels
Track performance and adjust
Always test and optimize
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